Archive for the ‘From ReKico USA’ Category

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Italian Coffee Sale, Ten Days Left!

October 21, 2009

Only ten days remain on our biggest coffee sale of the year. The 25% off sale on all Rekico coffee and espresso products was already extended to the end of October and that’s coming quickly. Don’t miss this opportunity to save on our premium Italian coffee blends in whole bean, pods, and new capsules, prices will not be this low again this year.

rekico_decaf_12kilosDid you know you can get that great Rekico flavor in decaf? That’s right enjoy the rich taste of Rekico in decaffeinated espresso. Discover for yourself the espresso and coffees that have been a favorite in Europe and are now available here the U.S.

To save 25% just use the code “rekico1009” when checking out. Feel free to call or e-mail us if you have any questions about our coffee products.

Rekico Pausacaffe is Fair Trade Certified, guaranteeing consumers that strict economic, social and environmental criteria were met in the production and trade of all its fine coffee products.

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New ReKico Pausacaffe Factory In Faenza, Italy

July 12, 2009

ReKico announces the opening of its new factory in Faenza, Italy. Faenza is located just Southeast of city of Bologna. We welcome you to visit our facility on your next trip to Italy. Please tell us when and we’ll welcome you as a member of our family. From ReKico, best wishes for a great summer.

New home of Rekico Pausacaffe in Italy

New home of ReKico Pausacaffe in Italy

Excerpt from ReKico Newsletter, July 2009

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ReKico Fancy Food Show

June 12, 2009

12979sm_generic_ff_logoJoin ReKico at the 55th Summer Fancy Food Show. The show takes place at the Jacob K. Javits Center in New York, NY, on June 28-30, 2009

Show hours: Sunday 10PM-5PM, Monday and Tuesday 10AM-4PM

We will be at booth #154, on the 3rd Level.

The show is hosted by the National Association for the Specialty Food Trade. Visit their site and the Javits Center for more information.

Some 24,000 attendees are expected and by over 2 thousand exhibitors.  The show will feature 140,000 products representing 73 countries!

See you there!

RekicoDaExpo06

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The Myth of the Lemon Peel

June 10, 2009

lemonpeel_espressoLegend indicates the lemon peel was originally served with espresso after drinking espresso to clean one’s teeth. Another version claims that after WWII the coffee available in Europe was of such poor quality that the lemon peel was used to alter the coffee flavor. This is not an Italian custom today, but Espresso is often served in restaurants in North America. The truth is that the origin of the lemon peel in the coffee is strictly an American tradition. During the period of the emigration of many Italians to the United States, which would occur only by ship, from the European continent, the mainly poor immigrants would travel packed in a third class compartment of the ship that would eventually transport them to the new land, in search of a better economic opportunity after a thorn and battle ridden country soon after the second world war. The brought with them. along with their possession, the culinary tradition of Italy. Bread, cheeses, cold cuts, canned vegetables and of course coffee. Unfortunately the luxury of disposable cups was not available during those times, therefore they would bring along in their belonging, one or two coffee cups that would be forced to share with their fellows countryman. Brewing their favorite espresso would be one way to share the italian tradition. As the coffee was being served, it would be passed to other fellow passengers, therefore the need and necessity to sanitize the cup would force them to use the peel of a lemon to do so. As many children viewed their parents and grandparents use this method of serving coffee they soon adapted it in their coffee tradition as they grew up and passed it on to their children and grandchildren. No where in Italy will you ever be served an espresso with a lemon peel on a side. Just an American tradition that continues to find believers of a special enhancement of the aroma or special curative myth. Just a myth. When in Rome, do as the romans do… do not ask for lemon peel! You may get a nasty look from a not so friendly barista. Some traditions are not meant to be altered.

Dilip Pathak
ReKico, USA
Excerpt from ReKico June 2009 Newsletter

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ReKico, USA Expands Westward

June 9, 2009

ReKico USA, announces the appointment of Specialty Coffee and Wine Consultants of Scottsdale, AZ., as their exclusive agents for dealer development and product support for the western states of Arizona, California, Nevada, New Mexico, and Colorado, for their complete line of Italian Coffees.

rekico_logo_smallMr. Dilip Pathak, Sales Mgr. for Rekico, USA advised that the selection of Specialty Coffee and Wine Consultants had come about as a long standing relationship with it’s owner, Mr. Harry D. Weeks, who is recognized as one of the early pioneers in the importing of Italian Coffee and espresso machines from Italy .

Mr. Weeks founded M.M.S.I. Espresso Service Co. in Tampa Fl. in the early 1990’s and created M.M.S.I. Barista Training Institute where he trained hundreds of people employing the true Italian methods of creating specialty coffees.

After relocating to Scottsdale AZ., Mr. Weeks began working on his concept to bring together two of his life’s passions, Specialty Coffee and Specialty Wines